Fluval
Fluval is an aquatic care brand under Rolf C. Hagen Group—a global pet supplies brand based in Quebec. Fluval has been a leader in aquatic care and conservation since 1975. with the introduction of their ground-breaking fish-tank filtering technology. Fluval seeks to inspire fish-keepers across the globe through their cutting-edge products, strong conservation efforts, and engaging media presence.
Linchpin has engaged with Rolf C. Hagen Group on a number of their brands, with Fluval currently being one of two large-scale e-commerce website builds to date. Fluval wanted a new e-commerce presence that conveyed their dedication to strong product design and technical innovation within the aquatic scene.
Team
Agency: Linchpin
Client: New England Institute of Technology
Creative Director: Mary Beth Amaral
Design Lead: Christopher Santoro
Project Management: Julia Brough
Development: Maxwell Morgan, Brian Fischer
Services
Because this project had already been started prior to my joining Linchpin, my role was primarily establishing art direction and assisting the Creative Director in establishing the design system. This is currently an ongoing project.
