HARI
HARI is an avian care research facility and brand under Rolf C. Hagen Group—a global pet supplies brand based in Quebec. Under the direction of Psittacine Aviculturist, Mark Hagen, HARI is a leading authority on all aspects of avian care, nutrition, and health. Among their wide range of products, their two flagship products are Tropican and Tropimix parrot food which come in sticks, biscuits, seed blends, and mash for newborn chicks.
Linchpin has engaged with Rolf C. Hagen Group on a number of their brands, with HARI currently being one of two large-scale e-commerce website builds to date. Aside from making the move to e-commerce, HARI wanted a web presence that would better connect with pet owners and breeders on a more intrinsic level. This is currently an ongoing project.
Team
Agency: Linchpin
Client: HARI, Rolf C. Hagen Group
Creative Director: Mary Beth Amaral
Design Lead: Christopher Santoro
Project Management: Julia Brough
Development: Maxwell Morgan, Brian Fischer
Services
As the Design Lead, I worked alongside the Creative Director on coming up with the art direction and ultimately building the design system for maximum scalability and flexible content & inventory updating.
