*Comes Equipped With 10 Year Old Eyebags & An Unhealthy Batman Obsession
Christopher Santoro is a multidisciplinary graphic designer specializing in brand strategy and identity design. A 2012 graduate from the Massachusetts College of Art & Design, Christopher started his career freelancing out of school, and started two design businesses: known.creative and Santoro Design.*
Background
Since graduating from Massachusetts College of Art & Design in 2012, I've been a designer, a consultant, a co-founder and owner of a successful design agency, a mentor, and a professor. I've worked with clients across different verticals on building their brand, to stewarding their brand standards through the design of print, web/digital, and tradeshow needs.
I'm passionate about this field I'm in, I proud to represent my alma mater in doing it, and I'm privileged to have met and worked with so many fantastic people—clients, team-mates and vendors—throughout the years.
What Drives My Work
Collaboration Is Key.
Design is for everyone. The best projects come from many voices, not just one.
Not You. Not Me. Them.
Branding is about the audience. The buyers. The users. It’s about what brings them to you or your product. Why should they care?
Design As Lifestyle.
A designer’s life is constant learning through making. Technology, society, and culture are always changing.
Full Services List
Brand Strategy
Discovery In-Take | Brand Positioning | Creative Direction Verbal Messaging
Visual Identity Design
Logo Design | Identity Systems | Iconography
Brand Guidelines Manuals | Branded Materials
Print & Publication Design
Brand Stationery | Inbound Campaign Materials | Lookbooks Product Catalogs | Annual Reports
Environmental Design
Retail/Store-front Signage | Tradeshow Booth Design
Indoor Way-finding | Pre-press
Packaging Design
Print Packaging | Custom Die-lines
Presentation Design
Powerpoint | Keynote | Google Slides | Ludus
Master Templates | Sales & Pitch Decks
Website Design UX/UI
Wordpress | Squarespace | Prototyping
Site-mapping | User Personas
Mentoring/Teaching
Former Adjunct Professor: Fall 2016–Spring 2018