Linchpin
For the past 15 years, Linchpin has been crafting immersive web experiences for a variety of different clients. From Fortune 100’s, to higher education, to global e-commerce, they’ve prided themselves on leading great client relationships by example: with well-crafted design, meticulous development, and genuine connection.
The COVID-19 pandemic brought many changes to Linchpin—changes in team, skillset, case studies, and overall agency vision. For this, Linchpin sought to refresh its identity and digital presence to not only reflect how far they’ve come, but to look towards a brighter, more creative future.
Team
Agency: Linchpin
Client: Linchpin
Creative Director: Mary Beth Amaral
Design Lead: Christopher Santoro
Services
I lead the team leaders through brand-building exercises to help revitalize the core aspects of their brand. After brand positioning and messaging framework was established, I jumped into the design of the visual identity system. This identity system concept sought to play on the central theme of “connection.” Taking inspiration from isometric grids, the goal was to strike a solid balance of fun creativity with technical precision.
