Puff Herbals

Puff Herbals is a direct-to-consumer (DTC) herbal smokes brand founded by clinical herbalist, Lian Bruno. Started in 2019, Puff Herbals was founded on elevating one’s experience through the ritual of smoking, by using blends of special herbs and plants as an alternative to tobacco and nicotine products.

With that in mind, the goal was to create a brand identity and premium packaging system that visually reflects the elevating experience for the consumer.