Beyond Booze
Beyond Booze is a start-up cannabis beverage company looking to change the way we think about social drinking. Started by Tasneem Mitchell in late 2021, Beyond Booze creates cannabis-infused cocktails and mixers that allow people to enjoy themselves in a healthy and safe way, free of hangovers or night-before regrets.
To begin creating credibility amongst investors and manufacturers, Beyond Booze required a brand identity and website presence that would help carve out its place amongst a highly saturated cannabis market.
Team
Agency: Santoro Design
Client: Beyond Booze
Design Lead: Christopher Santoro
Services
As the Creative Director & Design Lead, I worked with Beyond Booze to create a brand strategy and identity system that would communicate well towards its intended audience of young Gen Z to elder millennial entrepreneurs (ages 25–40). The art-deco inspired direction sought to create a more sophisticated narrative around the elevating qualities of the cocktails.
