Fully Human Supplements
Fully Human Supplements is a start-up anti-inflammatory health supplement brand. It was started back in 2019 by an Iraq war veteran back in 2019 after being honorably discharged due to osteoarthritis. By immersing himself into the world of holistic nutrition, he created a highly potent blend of eight anti-inflammatory ingredients that ultimately helped with his own chronic pain. This ultimately became the two flagship products: "Freedom" for addressing chronic pain, and "Liberty" as a anti-inflammatory maintenance supplement.
Team
Agency: Santoro Design
Client: Fully Human Supplements
Creative Direction & Design: Christopher Santoro
Development: Devon T. Riley
Services
As the Creative Director & Design Lead, I led the client through R&D and brand building exercises that helped position the brand as backed by research and truly "inflammation-focused." I designed the company brand identity & packaging system that walked the tightrope of clinical familiarity and modern, personable design. This visual design standard was then carried into the design of the e-commerce website experience, which was then built on WordPress.
