RIDigi
The Rhode Island Digital Institute is a new initiative through The New England Institute of Technology (NEIT) to explore the many uses of gamification within different industries and other aspects of our daily lives. As the first of its kind, RIDigi seeks to amplify new programs that intersect technology and entrepreneurship, immersing members into new skillsets.
RIDigi required a new website and a starting identity system to begin marketing and brand activation. This is currently an ongoing project.
Team
Agency: Linchpin
Client: New England Institute of Technology
Creative Director: Mary Beth Amaral
Design Lead: Christopher Santoro
Project Management: Julia Brough
Development: Maxwell Morgan, Brian Fischer
Services
As the Design Lead, I worked with the Linchpin design team and RIDigi to create a visual identity system inspired by the inherently fluid nature of gamification and technology in general. Utilizing an otherwise color-agnostic palette, the ability to change textures within the mark allows for it to speak to all aspects of tech without fail. The starter website, currently in design, will be built for Wordpress Block Editor.
